Meet our staff



Jason Procto, Certified Optician and Co-Owner

Jason has worked in the optical industry for over 13 years. He started as a sales associate and worked his way up to managing high profile chain locations. Jason is an A.B.O certified optician and believes that ongoing education is essential to ensure the highest patient care. Now that Jason has made the move to our independent practice, he is excited to apply his skill set to create the best environment for an ideal customer experience. Jason believes that right product is just as crucial as the most accurate prescription and strives to achieve that for each and every patient. 

When Jason is not working, he enjoys spending time with his family. He lives in Oconomowoc with his wife and three kids. Jason was a high level competitive swimmer and competed in the English Olympic trials. Now, he spends his time in the pool coaching the next generation in hopes that they will gain as much from swimming as he did.




 Liz Gustafson, Certified ParaOptometric Technician, Office Manager

Liz has worked in the optical industry for over 8 years as a technician and optician. She is a CPC Certified Technician and excels in problem solving. She joined our team in November of 2015. Equipped with a strong background in contact lenses, insurance, and patient care, Liz continues to advance her knowledge and skills in order to provide the best patient experience possible. 

Liz lives in Old Ashippun and enjoys various outdoor activities with her husband and friends.


Melanie Haeberlein, Technician

Melanie has been in the Optical Industry for over 5 years. Melanie is exceptional at assisting patients with pre-exam testing, specialty testing, contact lens classes, eyeglass repairs, and dispensing new eyewear. Call to Schedule an exam with her and Dr. Herron today!

Melanie lives in Ixonia and when she is not working with patients, she is off on an adventure with her daughter Maddy! She enjoys spending time outdoors or at the seasonal TOD's.